Google Updates Ad Auction Video

Google Updates Ad Auction Video

In 2009, Google posted a video from their Chief Economist Hal Varian explaining how the Google auction worked. Google has recently taken the time to update this video adding some important emphasis on quality score, and ad extensions. If you are interested in keeping up with how the Google ad auction works, it is well worth...
Imwave makes Inc 5000 List for 4th Year!

Imwave makes Inc 5000 List for 4th Year!

It’s Official! Imwave has once again earned a spot in Inc Magazine’s list of fastest growing privately owned companies.  Imwave moved up 932 spots this year to claim #3374 in 2012’s list.  This makes 4 years in a row that Imwave has been included in the list! Way to go...

Tony Pantano elected to PMA Board

Imwave’s CEO, Tony Pantano, was recently elected to the Performance Marketing Association’s board of directors.  Tony is excited about getting involved and having a positive effect on the growth of our Industry.  Here is a good quote from the online profile posted by the PMA: “Of course there are issues internal within the industry like tracking and fraud that need to be addressed, but until we get the issue of how the space is perceived outside squared away, the rest doesn’t matter much.” Read Tony’s full PMA Profile...