Protecting your Brand: How to Utilize Top Performance Search Partners

Protecting your Brand: How to Utilize Top Performance Search Partners

In this video, from Affiliate Summit West 2009 in Last Vegas, Tony discusses how you can work with performance search marketing firms and still protect your company’s brand image.   One of the top reasons companies give for not allowing affiliate to fully utilize paid search to market them is “We need to protect our brand”. How do you protect your brand and get the full benefit of the search engine advertising...
Display URL & Direct Linking Issue Discussed. How to work with your PPC Search Partners

Display URL & Direct Linking Issue Discussed. How to work with your PPC Search Partners

In this video, from Affiliate Summit West 2009 in Last Vegas, Tony discusses how you can work with performance search marketing firms and how allowing them to run search campaigns for you, using your display url, can bring incremental sales without driving up your own search campaign’s costs. More Vidoes: Imwave Founder, Talks about Pay-Per-Call Marketing Imwave CEO, Setting up a Test with PPC Search Partners Imwave CEO, Protecting your Brand: How to Utilize Top Performance Search Partners Google’s Chief Economist, The Google PPC Auction – How does it...