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Questions Your Search Team Probably Has

Here is a good Q&A we recently had with a potential partner who was takling to their internal search team or agency about the possibilities of using Imwave to help drive incremental sales for their business. We are posting this as a helpful guide to the types of questions typically asked, and our typical responses.

Google Updates Ad Auction Video

Google Updates Ad Auction Video

In 2009, Google posted a video from their Chief Economist Hal Varian explaining how the Google auction worked. Google has recently taken the time to update this video adding some important emphasis on quality score, and ad extensions. If you are interested in keeping up with how the Google ad auction works, it is well worth...