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Google Updates Ad Auction Video

Google Updates Ad Auction Video

In 2009, Google posted a video from their Chief Economist Hal Varian explaining how the Google auction worked. Google has recently taken the time to update this video adding some important emphasis on quality score, and ad extensions. If you are interested in keeping...

Tony Pantano elected to PMA Board

Imwave’s CEO, Tony Pantano, was recently elected to the Performance Marketing Association’s board of directors.  Tony is excited about getting involved and having a positive effect on the growth of our Industry.  Here is a good quote from the online...