Protecting your Brand: How to Utilize Top Performance Search Partners

Protecting your Brand: How to Utilize Top Performance Search Partners

In this video, from Affiliate Summit West 2009 in Last Vegas, Tony discusses how you can work with performance search marketing firms and still protect your company’s brand image.

 

One of the top reasons companies give for not allowing affiliate to fully utilize paid search to market them is “We need to protect our brand”. How do you protect your brand and get the full benefit of the search engine advertising opportunity?

2 Comments

  1. Tony,
    That was a great explanation of protecting your brand with top search partners. It is a hot topic in this industry. Having partnered with IMWAVE on this issue with several merchants, I can say you guys do things the right way.
    In this video you discuss the biggest issues Affiliate Managers face which is: 1) convincing merchants that affiliate partners can be utilized to protect their brand and 2) being a PPC partner that we can contact and maintain an ongoing dialogue with. These two things are crucial and they are also what sets IMWAVE apart as a trusted search partner in this industry.

    Reply
  2. Stephen,
    We appreciate the kind words and have always enjoyed working with you and the great folks at Converseon.
    Adam

    Reply

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