Pay-Per-Click Search Engine Consulting located in Northern Virginia (Reston Virginia - Washington DC

		PPC Search Engine Consulting & Advertising Agency

		Specializing in launching & growing effective PPC search engine keyword marketing campaigns



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imwave - internet marketing and search engine advertising wave


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experts in search engine marketing in Northern Virginia, Maryland, and Washington DC

PPC Search Engine Consulting

Search engine marketing is quite possibly the most targeted and effective form of advertising that will come around in our lifetime, yet many companies do a very poor job of leveraging this massive opportunity. A recent study from Piper Jaffray & Co highlights just how effective search engine marketing is compared to other forms of direct response marketing. On a cost per lead basis search engine marketing beat direct mail by over 2100% and Yellow Pages by over 144%.

Cost per Lead Across Various Marketing Methods in the US, 2004

Direct Mail - $9.94

Banner Ads - $2.00

Yellow Pages - $1.10

E-Mail - $0.55

Search - $0.45

Source: Piper and Jaffray & Co. June 2004

Our clients typically find imwave after they have dabbled in search engine marketing and are looking to move to the next level. Our expertise is helping these companies do deep keyword research to increase their search engine keyword portfolio from 10-50 words to 10,000 – 500,000 targeted keyword phrases and implementing these phrases across the various pay-per-click search engine advertising platforms.

As a secondary service our clients often ask us for advice and help improving their organic or free search engine listings (search engine optimization or SEO). We have worked with these clients to either give specific advice that they can take to their web design team to improve their rankings in the search engines and in other cases we have actually brought on a web design team to totally rebuild sites to be more search engine friendly.

Please contact us if you think we may be able to help.

Here are a few of the PPC search engines we promote companies on: