Here is a good Q&A we recently had with a potential partner who was talking to their internal search team or agency about the possibilities of using Imwave to help drive incremental sales for their business. We are posting this as a helpful guide to the types of questions typically asked, and our typical responses. Question: How do you determine which keywords we DON’T bid on? We have an extensive keyword list in our campaign. Answer: We do our own keyword research and analysis to look for keyword opportunities. Some partners ask us to set a specific maximum bid price (bid cap) to insure if there is an opportunity for overlap that Imwave’s ads don’t display. Otherwise, we typically get a select list of negative exact match terms from our partners. These are typically the branded terms they know they have 100% budget for and are being displayed by the search engine 100% of the time. Question: You will be using our display URL? Answer: Yes, this insures we don’t bid up your CPC costs and only show when you are not being displayed. Question: We do not feel comfortable sharing a list of our keywords just like you won’t share your list with us. Answer: We don’t require your list of keywords. If you want to provide a list of some select terms for us to add to our campaign as negative exact match terms, that is your choice. Question: Our campaigns run all the time, so only if Imwave plans to go after long-tail terms could this be a supplement to our traffic Answer: We look for...
We hope you enjoy this short 2 minute imwave introduction video, it will quickly explain what we do, how we work with our partners, and how we can help grow your...
In 2009, Google posted a video from their Chief Economist Hal Varian explaining how the Google auction worked. Google has recently taken the time to update this video adding some important emphasis on quality score, and ad extensions. If you are interested in keeping up with how the Google ad auction works, it is well worth...
Tony recently did a great Webinar with the Google Affiliate Network Team! This is a must see Webinar for any affiliate manager trying to grow sales for their program and potentially having difficulties “selling” the concept of adding search partners to their...
In these two videos, Tony explains what a good test looks like and then describes a real world example: How to Setup a Good Test with Potential Search Affiliates Testing Search Partner Relationships: A Real World...
In this video, from Affiliate Summit West 2009 in Last Vegas, Tony discusses how you can work with performance search marketing firms and still protect your company’s brand image. One of the top reasons companies give for not allowing affiliate to fully utilize paid search to market them is “We need to protect our brand”. How do you protect your brand and get the full benefit of the search engine advertising...
